Maintaining the security of your data is a priority of Aitch Group, and
we are committed to respect your privacy rights. We undertake to handle your
data fairly and legally at all times and we are also
dedicated to being transparent about what data we collect from you and we may
use such data.
This privacy notice aims to explain the types of personal data Aitch may
collect about you when you interact with us whether you visit our developments,
offices, use your mobile device or go on line. It also aims to explain how we
will process, share and keep your data.
We hope this will answer any questions you have, but if you still have
any questions, please get in touch with us.
As we may need to update this notice from time to time, we will update
you if there are any significant changes, however please feel free to check
this notice as you wish from time to time.
Who is Aitch Group
Aitch Group Holdings Limited is a registered company in England and
Wales and is the Parent company to the Aitch group of companies (collectively
referred to as Aitch Group “we” or “us” or “our”
) gather and process your personal information in accordance with the
privacy notice and in compliance with the relevant data protection regulation
and law. This notice provides you with the necessary information regarding your
rights and obligations, and explains how, why and when we collect and process
your personal data.
Each subsidiary of Aitch Group Holdings Limited is registered on the
Information Commissioner’s Register of Data Controllers (“ICO”)
Why do we collect your personal data?
We may collect and process your personal data for
reasons. These reasons include:
so that we may comply with any legal obligation we have;
in order to
comply with our
duties and exercising our rights under a contract with you;
the pursuit of our legitimate interests (as set out below); or
where you have consented to the processing.
This includes, but is not limited to, information you (or a joint
purchaser and/or owner) provides:
when you/they contact us in person, on our website, over the telephone,
by e-mail or by post;
at the time of reserving a property to purchase from us;
at the time of purchasing options and extras from us;
during the course of
property from us and/or selling a property to us in part exchange;
when you apply for a job vacancy with us.
Our legitimate interests
The normal legal basis for processing customer data, is that it is
necessary for the legitimate interests of Aitch Group, including:
selling and supplying our homes and services;
protecting customers, employees and other individuals and maintaining
their health, safety and welfare;
promoting, marketing and advertising our products and services;
sending promotional communications which are relevant and tailored to
understanding our customers’ behaviour, activities, preferences and
improving existing products and service and developing new products and
complying with our legal and regulatory obligations;
preventing, investigating and detecting crime, fraud or anti-social
behaviour and prosecuting offenders, including working with law enforcement
handling customer contacts, queries or disputes;
protecting Aitch Group, its employees and customers, by taking
appropriate legal action against third-parties who have committed criminal acts
or are in breach of legal obligations to Aitch Group; and
fulfilling our duties to our customers, employees, shareholders and
The purposes and reasons for processing your personal data
We take your privacy very seriously and will never disclose or share
your personal data without your knowledge, unless we are required to do so by
law. We only retain your data for as long as is necessary and for the purposes
specified in this notice. Unless we notify you, we will not process your
personal data outside of the European Economic Area (EEA), as it is currently
Detailed below are examples of when we would collect, process and in
some cases share, your personal data:
to ensure that content from our website is presented in the most
effective manner for you and for your computer/device;
to verify your identity;
to process job applications;
to process and manage your purchase of a property from us and provide
after sales services where applicable;
to carry out our obligations arising from any contracts entered into between you and us, including for example your
renting or purchasing of a property and/or options and extras from us and (if
applicable) our purchase of your existing property in part exchange;
to facilitate the provision of warranties with a property purchased from
to monitor customer satisfaction (both on our own behalf and/or for the
National House Building Council) including processing customer satisfaction
to notify utility suppliers and local authorities about your new
property and about any property we have purchased from you in part exchange;
to provide you with information, products or services that you request
to notify you about changes to our services; and/or
to contact you about new developments and house types which may meet
your needs. If you have not yet reserved a property with us we will contact,
you in this way only if you have consented to us using your personal data in
this way and that you want to receive this information from us.
Where you have consented to us providing you with promotional offers and
marketing, you are free to withdraw consent at any time.
The use of protective and pre-emptive safety features
We use CCTV on various sites, primarily construction sites and offices,
for the safety of and prevention of any crimes committed against our staff, our
customers, our equipment and our properties, not for other monitoring purposes.
We provide staff with the option to wear enhanced safety items whilst on
our sites which monitor them to increase their safety and to prevent crime, not
for other monitoring purposes.
In the event of any criminal investigations, we may be required by law,
to share the data captured with the relevant authorities.
How long will we keep your data?
We only ever retain personal information for as long as is necessary and
we have retention policies in place to meet these obligations. We are required
under some laws or regulations to retain your personal data for a set period of time for example, the maximum legally obliged
retention period for certain health and safety related matters is 40 years.
Where there is no legal obligation, for example around direct marketing
information, we will hold your data for 5 years, unless you opt out within this
Some specific areas include, but are not limited to:
Health & Safety related matters– up to 40 years
Property purchases and related matters – up to 15 years
Direct marketing – up to 5 years
Other data will be held for up to 6 years in line with the statute of
How we will share your data
We do not share or disclosure any of your personal information without
your consent, other than for the purposes specified in this notice or where
there is a legal requirement.
We use trusted third-parties to provide the below services and business
functions, however all processors acting on our behalf only process your data
in accordance with instructions from us and comply fully with this privacy
notice, the data protection laws and any other appropriate confidentiality and
We may disclose your information to third parties if:
we are under a duty to disclose or share your personal data in order to comply with any legal obligation; or
in order to
apply or enforce
our contracts with you; or
to protect our rights, property, or our safety and/or the safety of our
customers, or others.
We may also disclose your information to our suppliers and contractors
to provide information to you on our behalf and/or
fulfil our contracts with you.
We will share your personal information with suppliers of services in
any property you reserve from us;
the sale of the property and/or the purchase of your existing property
in part exchange
These third parties may include:
estate and managing agents,
our sister companies, IE other companies under Aitch Group Holdings
financial and legal advisors, and
any relevant mortgage provider;
the National House Building Council and similar organisations,
utility and service providers, and
We will share your information with relevant government agencies to assist
you to participate in any government schemes in which you have indicated you
wish to take part.
Social media and marketing
We try to ensure that
our communications are as effective and relevant as possible so that we make
the best use of the money we spend on them.
On occasion, we will
use information you have given us directly, to tailor our communications with
you about our future activities, in your preferred communications method or via
social media. We will also use information about how you use our website or
interact with our emails, so we can make them more effective
(please refer to
We will also, on
occasion, use the information you provide us to target our digital and social
media advertising effectively. This could include securely providing contact
details such as your name and email address to digital advertising networks or
social media companies such as Facebook, Google and Twitter. For example, we
may use your information to enable us to display adverts to you, or to
prospective customers who have similar characteristics to you. Any information
we share with social media companies will be shared in an encrypted format and
will not be used for their own purposes
If you would prefer
we didn’t use your information to provide you with marketing materials in any
of the ways listed above, then you have the right to tell us to stop and can do
so by getting in touch with us using the details in the “Further details”
You may still see
adverts relating to Aitch Group, even after you have asked us not to use your
information for targeted digital advertising, because the social media site or
advertising network may select you based on information they hold, such as your
age and location, or websites you have visited, without using information that
has been provided by us. You can control the kind of advertising which you see
through the relevant social media sites directly.
The Aitch Group Web site uses "cookies" to help you
personalize your online experience. A cookie is a text file that is placed on
your hard disk by a Web page server. Cookies cannot be used to run programs or
deliver viruses to your computer. Cookies are uniquely assigned to you, and can
only be read by a web server in the domain that issued the cookie to you.
One of the primary purposes of cookies is to provide a convenience
feature to save you time. The purpose of a cookie is to tell the Web server
that you have returned to a specific page. For example, if you personalize
Aitch Group pages, or register with Aitch Group site or services, a cookie
helps Aitch Group to recall your specific information on subsequent visits.
This simplifies the process of recording your personal information, such as
billing addresses, shipping addresses, and so on. When you return to the same
Aitch Group Web site, the information you previously provided can be retrieved,
so you can easily use the Aitch Group features that you customized.
You have the ability to accept or decline
cookies. Most Web browsers automatically accept cookies, but you can usually
modify your browser setting to decline cookies if you prefer. If you choose to
decline cookies, you may not be able to fully experience the interactive features
of the Aitch Group services or Web sites you visit.
What are your rights over your personal data
You have the right to access any personal information that we process
about you and to request information about:
What personal data we hold about you.
The purposes of the processing.
The categories of personal data concerned.
The recipients to whom the personal data has/will be disclosed to.
How long we intend to store your personal data for.
If we did not collect the data directly from you, information about the
If you believe that we hold any incomplete or inaccurate data about you,
you have the right to ask us to correct and/or complete the information and we
will strive to update/correct it as quickly as possible; unless there is a
valid reason for not doing so, at which point you will be notified.
If you would like your personal data to be removed or the use to be
amended, you have the right to request:
your personal data to be erased (deleted) from our records;
the use / processing of your personal data to be restricted in
accordance with data protection laws;
to opt out of any direct marketing from us (this can be done in a number of ways and will depend on the marketing you are
receiving. Please see the marketing material for how to unsubscribe);
to be informed about any automated decision-making that we use.
If we receive a request from you to exercise any of the above rights, we
may ask you to verify your identity before acting on the relevant request; this
is to ensure that your data is protected and kept secure.
We will inform you if your request is possible under current regulations
and inform you to what extent your request has been processed. Where we are
under legal obligation to retain your information, we will clarify the
requirements around the extent of data as well as the duration we will continue
to hold your personal data.
If you would like to make a request around the processing of your
personal data, please contact us
You are not obligated to provide your personal information to us
however, as this information is required for us to provide you with our
services, we will not be able to offer our products or services without it.
As a customer or potential customer, your personal data is required as
part of the reservation process and to complete the contract for sale.
As a new employee, whether permanent or contract, your personal data is
required to process your application and complete the contract of employment.
Further details, questions, or complaints
We hope we have provided you with plenty of information around the
processing of your personal data that we undertake and the rights you have over
it, however if you have any additional questions or would like more details
around any of the points listed above, please contact:
FAO: Human Resources Department (Data Protection)
Data Protection Officer
7 Kirkdale House
Lodging A Complaint
If you are not happy with this notice, believe we have processed your
data in an unfair or unjust way or are non-compliant with the relevant data
protection laws and you wish to raise a complaint, please contact us and we
will carefully consider your complaint and respond to you. You also have the
right to lodge a complaint with the supervisory authority (the Information
Information Commissioners Office
Tel: 0303 123 1113 (local rate) or 01625 545 745